Iris Yim

Iris Yim offers deep expertise in both qualitative and quantitative market research. Her extensive experience across diverse industries from CPG to healthcare allows her to provide comprehensive insights and strategic solutions to complex business challenges. Iris's passion for multicultural marketing shines through her role as Research Chair for the Asian American Advertising Federation and her participation in the Alliance for Inclusive and Multicultural Marketing. An alumna of the University of Michigan with an MBA and the University of Southern California with a Master's in Public Relations, she's also a thought leader, speaking at major marketing conferences. Committed to community and social causes, Iris contributes pro bono work for Asian Focus, including insightful research for the Dragon Boat Festival, and actively supports criminal justice reform. Her efforts enhance Asian Focus's efficiency and outreach, embodying her dedication to service and excellence.